⭐️ Groomer Spotlight
January 30, 2024

5 Lessons Learned from Chassy Ward's Transition to a Brick-and-Mortar Salon

Chassy Ward, a trailblazer in the grooming industry

Alex Martin

1. Find the Right Space

The transition from a mobile grooming bus to a salon demands a location that suits business needs. Chassy worked with a broker and an architect to find and transform a non-traditional space for her salon, balancing cost and functionality.

2. Prepare for Challenges

Expect both small and large hurdles in creating a physical salon space. Chassy cited issues with her mobile unit, such as heat and space limitations, which influenced her decision to move into a storefront.

3. Embrace the Power of Transformation

Transitioning to a storefront can redefine your business. For Chassy, it meant establishing a consistent base where she had more control over the environment and could expand her range of services.

4. Invest in Infrastructure

Prioritize setting up essential services and systems. Chassy embraced online booking and client management systems that greatly simplified booking and managing appointments compared to manual scheduling.

5. Grow Your Team Strategically

Expanding from a solo operation requires strategic hiring. Chassy began by hiring another groomer and eventually expanded to a full team, always emphasizing strong leadership and a positive culture in the salon.

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