New Franchise Launched by Experienced Mobile Groomers: Meet Dappertails Mobile

Alex Martin
June 25, 2025

Learn what it takes to grow a mobile grooming brand and build real support for groomers

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Summary

In our latest episode of The Daily Groomer, I sit down with Chris and Emily Elias to dive into their newest adventure—Dapper Tales Mobile. After building Rough Life Mobile from the ground up, they’re now rolling out a franchise model made for groomers, by groomers. We get into how they’re picking markets, tackling industry hurdles, and creating real support for independent groomers across the country. Chris and Emily bring the energy as they share what makes Dapper Tales different and why they’re so fired up about the future of mobile grooming. If you're dreaming about scaling your grooming biz or just love a good underdog-to-powerhouse story, this one’s for you.

Timestamps

07:26 Expanding Mobile Grooming Franchise

19:23 Rebranding for Business Growth

22:01 Overcoming Groomer Corporate Stigma

26:07 Franchise Training and Expert Support

30:43 Groomer Network Boosts Market Entry

Stay Connected

Follow them on their social media ⁠Dappertails Official⁠. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!⁠