How to Build a Client Base That Won’t Bail — Michelle Ayala’s Loyalty Lessons

Alex Martin
November 19, 2025

Building client loyalty, setting boundaries, and staying afloat through challenges in pet grooming

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Summary

In our latest episode of The Daily Groomer, I sit down with Michelle Ayala, solo owner of Filthy Gorgeous Grooming in Albuquerque, to talk about what it really takes to build lasting client loyalty. Michelle shares how she kept her mobile grooming business going after a major surgery forced her to step away for three months. We get into setting boundaries, having honest conversations with clients, making tough calls, and planning financially for the unexpected. Her story is a real look at the resilience behind the scenes—and how strong relationships can carry your business through hard times.

Timestamps

06:05 Surgery and Client Communication

08:07 Practical Long-Lasting Dog Haircuts

13:03 Client Bus Visit Dilemma

15:19 Maintaining Client Relationships Crucial

25:11 Grooming Career: Reality Check

Stay Connected

Follow them on their social media ⁠Filthy Gorgeous LLC⁠. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!⁠