How to Raise Your Perception of Value with Crystal Gonzalez, Founder of Pooch à la Mode

Summary

In our latest episode of The Daily Groomer, I’m joined by Crystal Gonzalez, the owner of Pooch à la Mode in Chicago. Crystal talks about how she bought and completely transformed a grooming salon—not just once, but twice. We get into the importance of perceived value, how she’s rethought staffing by creating specialized roles, and why branding has been key to building a high-end, profitable business. If you're looking for fresh ideas to level up your salon and stand out in the industry, this episode is full of practical insights.

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Timestamps

09:47 Salon Acquisition Strategy Tips

14:54 Grooming Industry Pricing Insights

19:15 Fair Groomer Compensation Debate

28:16 Organic Salon Hiring Experience

36:22 Attracting Ideal Clients

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Stay connected

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