Vertical and Horizontal Expansion with Jason Anderson of Wet Paws

Alex Martin
June 4, 2025

Scaling a mobile pet biz, hiring tips, and smart service expansion moves!

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Summary

In our latest episode of The Daily Groomer, I chat with Jason Anderson, founder of Wet Paws Mobile, about how he made the leap from banking to building a successful mobile grooming business in Albuquerque. We get into the details of how he scaled from one van to five in just three years, what he looks for when hiring groomers, and how he’s branching out into services like pet sitting and supplements. Jason shares real-world advice on testing new ideas, creating a solid team culture, and keeping customer service strong while growing fast. If you’re thinking about taking your grooming business to the next level, this episode has a lot to offer.

Timestamps

08:48 Managing Growth Challenges

14:45 Customer Impact Decisions

20:04 Pet Care Support Services Launch

23:12 Balancing Business and Grooming Tasks

31:27 Scaling Mobile Pet Grooming Business

Stay Connected

Follow them on their social media Wet Paws Mobile Pet Grooming. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠The Daily Groomer Community⁠⁠!