⭐️ Groomer Spotlight
November 28, 2023

3 Key Lessons from Jovi Wagner

Jovi is the captain of Groom Team Canada and competed in the Wirecoat class for the travel team

Alex Martin

3 Key Lessons from Jovi Wagner

Hey there, grooming enthusiasts! In today's episode of The Daily Groomer, I had the pleasure of hosting the talented and inspiring Jovi Wagner. Jovi, a second-generation groomer and the captain of Groom Team Canada, shared some invaluable insights into the world of dog grooming. Here are three key lessons I took away from our engaging conversation:

Lesson 1: Work Smarter, Not Harder

Jovi emphasized the importance of utilizing equipment, knowledge, training, and education to work smarter rather than harder. As the customer base has become busier, especially during the COVID-19 pandemic, there has been a surge in people getting dogs. Jovi shared how they have reached maximum capacity for large dogs and made the intentional decision not to hire more groomers or move their salon. Instead, they focus on maintaining a good balance within their team, understanding each member's capabilities and comfort level with the number of dogs they can handle. This lesson reminds us all that efficiency and smart planning can lead to a successful grooming business.

Lesson 2: Transparency and Value

Another important lesson we discussed with Jovi was the significance of transparency when it comes to pricing. Jovi shared their approach to implementing a rate increase at their salon, which involved informing clients about the price change and highlighting the reasons behind it. Transparency in pricing builds trust with customers and helps them understand the value they receive from professional grooming services. We also explored different pricing strategies and the changing perceptions around being a dog groomer. By understanding the importance of communicating value, grooming professionals can overcome stigmas and build a loyal customer base.

Lesson 3: Prioritize Your Well-Being

Jovi's journey as a groomer and business owner has taught her the importance of prioritizing personal well-being. Burnout is a common issue in the grooming industry, but Jovi shared valuable insights on how to avoid it. By making time for personal life, seeking support in managing business finances, engaging in extracurricular activities like grooming competitions, and taking care of physical health, groomers can maintain a healthy work-life balance. We discussed the physical demands of grooming and the need to practice self-care, including getting enough sleep. Prioritizing your well-being ultimately leads to a more fulfilling and sustainable grooming career.

These three key lessons from Jovi Wagner serve as reminders that success in the grooming industry goes beyond technical skills. Working smarter, being transparent, and prioritizing well-being are crucial elements for groomers looking to thrive in their profession.

Thank you for tuning in to this insightful episode of The Daily Groomer. Make sure to subscribe to our newsletter for more grooming tips, tricks, and inspiring stories. Together, we can groom our way to greatness!

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