You don't need a lecture on pricing theory right now — you need a price list you can put on your website by tonight. So here's the template first, the reasoning after. This dog grooming price list template gives you a ready-to-adapt service grid organized by dog size, plus the add-ons that quietly lift your average ticket. Copy it, swap in your local numbers, and you've got a professional menu clients can actually read.
The template: a full service grid
These figures are an illustrative starting point for 2026 — your market, coat difficulty, and costs will move them. Treat the structure as the real value; adjust the dollars to your area.
How to localize the numbers
Don't just paste these and hope. Do a quick reality check: call or look up three or four grooming businesses in your area and note their full-groom prices. Position yourself deliberately — matching the middle if you're established, slightly under if you're new and building a book, or above if your work and experience justify a premium. Then confirm every price clears your own cost per hour. If a number doesn't, raise it; a busy calendar of underpriced grooms is a fast track to burnout. The full method is in how to price your grooming services and the deeper build in how to build your dog grooming price list.
Present it so it sells
A price list is also a sales tool. A few presentation moves:
- Lead with value, not just price. "Full groom — bath, haircut, nails, ears, and a bandana" reads better than a bare number.
- Bundle into packages. A "spa package" combining full groom, teeth, and nail grind lifts your average ticket; see creating a grooming service menu.
- Note that final pricing depends on coat and condition. This protects you on matted or difficult dogs without scaring off easy ones.
Show the list where clients decide — your website, your online booking page, and your intake. Displaying prices in booking sets expectations and cuts the "how much is it?" back-and-forth. Teddy, MoeGo, and DaySmart can all surface service pricing at booking, and if you pay staff on commission, a quick grooming commission calculator keeps your margins honest as you set rates.
Grab the full template
Want a more complete, ready-to-brand version with additional service lines? Use this dog grooming price list template as your starting file and adapt it to your shop.
Price-list mistakes that cost you money
A few common errors turn a decent menu into a leaky one:
- One flat price per service, regardless of coat. A bath-and-brush on a chihuahua and a bath-and-brush on a Great Pyrenees are not the same job. Tier by size and coat or you'll lose money on the hard ones.
- Burying add-ons. If nail trims and teeth brushing aren't listed, clients don't know to ask, and you leave easy revenue on the table. Show them.
- No condition surcharge. Without a de-matting or heavy-shed line, you eat the extra hour on neglected coats silently. Put it on the menu so it's expected.
- Prices that never change. A list you set two years ago is quietly underpricing you today. Revisit it annually.
Keep it current everywhere it lives
A price list isn't a set-and-forget document — it's a living part of your business, and it needs to say the same thing everywhere. When you update rates, change them in every spot at once: your website, your online booking page, your printed menu if you have one, and any quote scripts you use by phone or text. Nothing erodes trust like a client seeing one price online and hearing another at pickup. Keeping prices synced is easier when they live in your booking software rather than scattered across a flyer, a website, and your memory, so if you're managing rates in three places, that's a nudge to centralize them where clients book.
Frequently Asked Questions
What should a dog grooming price list template include?
A solid template organizes core services — bath and brush, full groom, puppy groom — by dog size, then lists add-ons like de-shedding, nail trims, teeth brushing, and de-matting. Building it around size and coat, with clearly separated add-ons, keeps pricing fair and easy for clients to understand.
How much should I charge for dog grooming?
It varies by market, but an illustrative full-groom range is roughly $60–$85 for small dogs, $85–$120 for medium, and $120–$175+ for large, with surcharges for matting or difficult coats. Check three or four local competitors, then make sure every price clears your own cost per hour.
Should I put my grooming prices online?
Yes — displaying prices on your website and booking page sets expectations and cuts down on "how much is it?" messages. Note that final pricing depends on coat and condition so you're protected on difficult dogs, but giving clear ranges builds trust and filters for the right clients.
How do I price add-ons and packages?
Price add-ons like de-shedding, teeth brushing, and nail grinds as clear line items, then bundle popular combinations into named packages that cost slightly less than à la carte. Packages lift your average ticket because clients accept a bundle more readily than adding services one by one.
How often should I update my price list?
Review it at least once a year so inflation and rising costs don't erode your margins. If you're consistently booked weeks out, that's a signal you can raise prices; update the list, give clients a brief heads-up, and refresh it everywhere it's displayed.
Copy the grid, localize the numbers to your area, present it with value in mind, and show it where clients book. Whether your booking runs on Teddy, MoeGo, or DaySmart, a clear price list does double duty — it sets expectations and quietly sells your best work.
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