The 11 Step System for Customer Excellence
Alex Martin
March 25, 2026
Improve client experience, handle no-shows, and build systems that keep clients coming back
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Summary
In our latest episode of The Daily Groomer, I sit down with Jessica Craun, owner of Fluff and Fetch Grooming in Fishersville, VA, to talk about what really goes into creating a great client experience. We get into everything from intake forms and booking systems to the small personal touches that make clients come back—and how to deal with no-shows without the stress. Jessica also shares how she went from junior showmanship to running a busy salon, along with simple, practical ways to build systems that actually work for both you and your clients.
Timestamps
06:31 Client Intake Process Streamlined
11:33 Building a Better Grooming System
15:32 Boosting Online Bookings Success
Stay connected
Follow them on their social media @fluffandfetchdoggrooming. Curious about Teddy? You can sign up here. For more grooming tips, insights, and stories, check out our website at The Daily Groomer. Join and be part of The Daily Groomer Community!
